In the world of The Boys, Vought is multi-billion dollar superhero entertainment conglomerate. They are the overarching antagonists of the TV Series and its spin-offs, being an extremely corrupt international corporation with aims for world domination.
Vought as a company has their hands in nearly every category from movies and tv, to food and beverage.
So, what if Vought took on the massive $6 trillion health and wellness category?
How can we use this fictional brand to create real excitement for the fifth and final season of The Boys?
The
Vought Vitals
booth
A fully immersive Vought Vitals experience held at Comic Con will give fans of the show the opportunity to get their own superhuman boost.
While receiving their infusion, fans will get to watch exclusive footage from the final season of The Boys.
Exclusive
screening
The IV infusions are a mix of vitamins like B12, and electrolytes like Potassium, perfect convention attendee needing a hangover cure, or just a wellness boost.
The IV infusions bear a striking resemblance to the show's Compound V infusions, which were responsible for the creation of super humans. Quite the coincidence…
The IV infusions are a mix of vitamins like B12, and electrolytes like Potassium, perfect convention attendee needing a hangover cure, or just a wellness boost.
The IV infusions bear a striking resemblance to the show's Compound V infusions, which were responsible for the creation of super humans. Quite the coincidence…
We’ll promote the booth in an ominous way, mimicking the unsettling reach Vought International has in the show.
And as Comic Con approaches, we’ll tease the booth on the Vought socials channels.
But for the fans in need of a boost who couldn’t attend the convention?
The Super Naturals Wellness Shot Set packs the power of the IV infusion into a convenient shot, all in the signature Compound V Blue.
Thank yoU!