adidas x d&ad
motiviating the next generation of runners through a gamified in-app experience.
Bring a fresh approach to Adidas Runners for the Gen Z Audience.
Gen Z views fitness and running as a social opportunity, prefers personalized wellness products and experiences, and enjoys gaming as a way to express themselves and create community.
A community for Gen Z runners and gamified app experience where users can create custom avatars, compete with friends in challenges, and track their fitness goals.
customize your e-lympian
out
of
home
in-app experiences
