talenti
Did you know that gelato, the delicious Italian treat that rivals ice cream, was invented right around the time that the Renaissance was kicking off?
Well, experts have uncovered a major development in the origin story of this cultural movement. It turns out that gelato, the smooth and sophisticated predecessor to ice cream, actually had a bigger influence on the Italian Renaissance than we previously thought.
Through a satirical and mockumentary tone, the “Renaissance of Flavor” campaign shares this revelation, giving Gelato some well deserved clout.
social
experiental
Philomena Cunk, a popular character played by British comedian Diane Morgan, will act as gallery host and campaign spokesperson. (Here’s a TikTok of Philomena. Here’s another!)
The gallery presents as real exhibition showcasing artifacts from the Renaissance. However, viewers quickly realize all the artwork has hidden references to gelato.
Ultimately it is revealed the gallery is really a Talenti Gelato ice cream shop. Their interactions with the gallery and Philomena are filmed and used for social content.
