sour patch kids
The Ask: leverage an influencer, brand or culture collaboration to position Sour Patch Kids as a top candy choice among the elusive 18-24 youth and young adult (YAYA) market.
The Insight: YAYA’s are fed up with fakeness on social media and are growing increasingly wary of influencers and influencer collabs.
The Idea: create a satirical “non-profit” organization dedicated to stopping the epidemic of fakeness on social media, an illness dubbed the “Influencer Influenza”.
