state of the yaya
MOJO Ad is the University of Missouri’s premier student-staffed full service ad agency. Comprised of 33 journalism seniors, MOJO Ad specializes in all things youth and young adult, a demographic we’ve dubbed the YAYAs.
YAYAs are everchanging, and so is their relationship with brands and the tactics that brands use to reach them. To give marketers a better insight into the attitudes and behaviors of this elusive, but crucial, demographic MOJO Ad created The State of the YAYA (SOY).
“Standing Ovation” focuses on the YAYA’s relationship with culture and entertainment, Through the metaphor of the spotlight, this comprehensive report explores topics of creative expression, parasocial relationships, artificial intelligence, and online niches.
